A year ago, something happened to the world. A fundamental shift.

And much as we’d like to pretend that the Zoom calls and great internet speeds got us through, I wonder how many of us are simply living in denial of the fact that we may be depressed.

I got…

How many marketing webinars have you signed up for this October?

Well, ditch them all and watch Emily in Paris.

If there ever was a lesson in marketing worth learning, Netflix has delivered it. …

Negative spaces make creatives better. As a copywriter, it is as much the job to condense as it is to write.

Because messages often rest in the spaces unsaid.

The void of a post, delicately arranged around an empty circle. The void of unfilled paper, and the many possibilities therein.

…

This is the first in a four-part series inspired from music and the memory of a place it brings up. I’d envisioned this story as being read with this soundtrack playing gently in the background, and I hope you get a chance to experience it that way, too. …

Dear hope,

These are the things I love about you.

I love your rugged edges under that clean demeanour.

I love how your eyes light up at the prospect of the next new thing.

I love your deep baritone.

No one who’s ever heard you speak can deny the joy…

Is it even a strategy if it’s short-term?

Every time I encounter a new marketing kid on the block, I cringe and move away.

Lurking in that dark alley of client expectations is yet another conversation that goes a bit like this:

“I heard Facebook Groups are excellent for conversion…

There is a temple town in the south of India where people gather by the few thousands.

Every single day.

The south of the subcontinent is famous for its places of worship, but not all Gods are created equal. …

A dream so real, waking up feels unbearable.

That’s the nature of your haunting- you come to me when I’ve let my guard down for the day.

Warning isn’t your style, perhaps, or maybe you’re afraid, too. Of Us.

You pull up a chair next to me, and comfortably exist…